Startup Guides > 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you're part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.

1. Get visual.

Your brand's look and feel communicates much more than words, such as your personality, values, and story. That's why you should include visuals with your marketing. Our brains like visuals. Ever heard the expression "a picture is worth a thousand words?"

The problem with design, however, is that it can be expensive and time consuming. As much as we love great design, it isn't always practical...