Startup Guides > 4 Ideas for a Customized Marketing Strategy to Reach the Right Audience

Reaching the right audience at the right time with the right message is very crucial to any marketer. You already know why you need to do it. The problem is that you're part of a small team and that there are only 24 hours in a day. What you need is an arsenal of high-impact tactics that are creative, easy to implement, and proven to work.

1. Get visual.

Your brand's look and feel communicates much more than words, such as your personality, values, and story. That's why you should include visuals with your marketing. Our brains like visuals. Ever heard the expression "a picture is worth a thousand words?"

The problem with design, however, is that it can be expensive and time consuming. As much as we love great design, it isn't always practical.


2. Ask customers what they need.

Marketers often find themselves wondering what to create and what ad units to run. To make an impact, you need to get to know your audience. Wondering how to position your product and messaging to your audience? Trying to figure out what to say in your ad campaign? Ask.

3. Pay attention to customer feedback.

Companies used to perceive customer service as a waste of money. Not anymore. This business function is mission-critical for generating repeat revenue and, more importantly, learning about your customers' feedback.

Given that you're building your company for your customers, your business should take the time learn what customer support is learning. All organizational levels can benefit from time listening on phone calls or reading emails and comments from customers.

4. Use automated tools.

You'll want tools that help you learn about your audience on a personal level and remember those learnings to adapt your marketing message. The process of finding the right solutions starts with knowing what you need. As marketers, we're often immersed in a flood of opportunities and tools, but customization and automation need not be complicated.

For example, are you looking for an inexpensive, automated way to promote your business? Tools like 40Billion.com, which specializes in promoting small businesses, make this easy by broadcasting and promoting companies to its large audience of several million users across four popular social networking sites - including Twitter, LinkedIn, 40Billion, and Facebook. Innovative services like tweet ads, future retweets, and promoted company listings were created for entrepreneurs and marketers to tap into a growing, active network of potential customers while saving a lot of time and money.

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