Startup Guides > 5 Mobile Marketing Methods That Really Work

Marketing has gone mobile. Most shoppers use at least one mobile device to research and purchase products online. Maybe your small business doesn't have a mobile-friendly site yet. But do you need one?

1: Determine whether you need a mobile site

Before you start developing a mobile site, figure out if you really need one. Start by checking out your competitors' websites on your phone. If your local competitors are mobile-web-friendly, it's a strong sign you should be too.

Next, analyze the stats for your desktop site. Google Analytics can tell you which mobile devices your customers are using to visit your website. You may learn that a sizeable percentage of your traffic actually comes from mobile.

If your competitors are mobile ready, and/or or your mobile visitors are having a poor experience then you're losing business...