Startup Guides > 5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let's take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Instead of blasting a generic message out into the world, hoping that the right people hear and respond to it, you're helping your prospective customers in the process of finding answers to their questions and needs, and, of course, to find you. Today's consumers are going online to find information on specific products, services, and industries, and it's up to you to be there with an answer. This means anticipating the needs and interests of your target audience and creating content that will speak to them on a personal level. When executed properly, this is the most effective yet affordable means of building up your brand.


Digital Marketing Tips

Alright, now you know what digital marketing entails, but how can you make it work for your brand? These expert tips will help you get the most out of your digital inbound marketing campaign:

1. Organic Search Results

Create content that will interest your readers, and that includes words and phrases that are relevant to their searches and queries. Surrounding these words with engaging, valuable information will boost your SEO organically.

2. Diverse Media

Don't get stuck solely on the written word. Digital marketing comes in many different forms, including articles, videos, slideshows, audio files, images, and more.

3. Shareable Content

Always include buttons at the bottom of your posts that enable users to "share" your blog posts via social networks like Twitter and LinkedIn. This helps to expand your reach days, weeks, and even months after the original posting date.

4. Calls-to-Action

Get people to find and read your content. Sites like 40Billion.com make this easy by broadcasting and promoting your content to a large network of several million users across the most popular social networking sites - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads, future retweets, and promoted company listings were created for digital marketers to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Getting people to find and read your content is only half the battle; now you need to close the deal. Don't miss out on any opportunity to obtain customer information or to make a sale via a call-to-action (CTA). Be sure to include special offers at the end of your posts, and encourage your readers to subscribe to your blog or to join your email mailing list.

5. Content Archive

The more you blog, the better. Building up a large archive of useful content will ensure that you remain at the top of search engine results for a longer period of time while simultaneously establishing your credibility and reliability with your audience of potential customers.

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