Startup Guides > 5 Tips for Digital Marketing Success

As the world grows increasingly accustomed to staying connected digitally while social distancing, nearly all of the more traditional marketing methods have become irrelevant. Let's take a look at what digital marketing is, and how you can harness its power to achieve success for your marketing campaign.

What is Digital Marketing?

Digital marketing is the total opposite of outbound marketing. Instead of blasting a generic message out into the world, hoping that the right people hear and respond to it, you're helping your prospective customers in the process of finding answers to their questions and needs, and, of course, to find you. Today's consumers are going online to find information on specific products, services, and industries, and it's up to you to be there with an answer. This means anticipating the needs and interests of your target audience and creating content that will speak to them on a personal level. When executed properly, this is the most effective yet affordable means of building up your brand...