Startup Guides > How to Become a Twitter Marketing Expert Quickly

You may know Twitter as a consumer application; however, many businesses, not to mention politicians, have realized in recent years that Twitter's effectiveness and reach make it perfect for marketing.

People these days have short attention spans, and sending out your message - known as a tweet - in a quick sentence or two can get the idea out there before potential customers have time to lose interest. But how can you successfully use Twitter marketing?

Once you've decided that Twitter is going to be a part of your marketing strategy, it's important that you take it seriously. Just because messages are limited to 280 characters or less doesn't mean you don't need to put in much effort. A Twitter account and campaign must appear professional and polished. Twitter allows you to set up brand pages that are similar to Facebook, which include call-to-action banners, custom backgrounds, featured tweets, and other tools at your disposal to help you effectively get the word out...