Startup Guides > Does Your Marketing Strategy Work For You?

Why isn't anyone buying your products and services? It doesn't matter how great your products and services are or how nice your offices look if no one has heard of you. That's where good marketing comes into play. Unfortunately, many small businesses make the mistake of focusing all of their efforts on other aspects of their company and forget to make marketing a top priority. When that happens, businesses struggle and often fail. What is your marketing strategy, and does it work?

If you're still relying on traditional banner ads and those outdated outbound marketing tactics to help you reach the masses, you might be in trouble. People are not interested in being force-fed a message that your brand is the best or that they should buy your product. In fact, today's consumers are actually paying money to opt out of advertising. Whether it's while watching TV, playing games on their smartphones and tablets, or navigating the internet, people will shell out cash in order to avoid outbound marketing...