Startup Guides > Smart Email Marketing Tactics For USA Business Email List

Introduction
If you're like most marketers, you have a very ambitious (USA Business Email List) email marketing goal. You want to grow your subscriber list as quickly as possible, and then turn those just-signed-up users into loyal customers who will buy from you again and again. But how do you do that? There are lots of tactics available for building a small business email list: You can give away valuable content in exchange for an email address or offer something else that people find compelling enough to sign up for; however, nothing works better than having a compelling reason for people to opt into your list-and then deliver on that promise! In this article I'll walk through five smart strategies that will help ensure steady growth in both your subscriber base and revenue.
1. Start a welcome email series
Welcome email series is a great way to build trust, brand awareness, credibility and relationships with your customers. It is a series of emails that you send to your subscribers as soon as they subscribe. The first welcome email should be sent within 24 hours after the subscriber's registration or purchase. In this guide I'll show you how to set up a template for your welcome emails so that it works best for each type of subscriber (e-book buyers vs. newsletter subscribers vs. freebie takers).
I've also included some examples from companies like Authority Hacker and Get Response that do really well with their welcome emails.
2. Organize your subscribers into lists
Organize your subscribers into groups.
Using a marketing automation tool such as Mail Chimp is a great start, but you'll need to do more than just subscribe people if you want them to stay interested in your emails. Organizing your subscribers into lists based on their interests is one way to make sure they see relevant information and offers at the right time. For example, you might have separate lists for frequent customers or infrequent purchasers; people who bought from one department but not another; or people that haven't purchased anything from you but have recently visited your website (and thus seem interested). This kind of organization will allow for more targeted messaging and better relationships with each group of subscribers.
3. Use A/B split testing
Split testing is a process of comparing two versions of the same page to see which performs better. You can test different subject lines, offers, calls to action, etc., and then use what works best. There are two main types of split tests: A/B (also known as "Half-Split") and Multivariate. With A/B testing you makes only one change per variant; with Multivariate testing you make multiple changes in each variant. Since it's hard to know ahead of time exactly what will work best for your audience and email marketing campaign goals, we recommend starting with an A/B split test rather than Multivariate testing to first determine which variations will bring you the highest conversion rate before running through all possible combinations at once.
4. Collect subscribers offline, too
As mentioned previously, it's important to collect subscriber's offline as well. The best way to do this is via a QR code or by using a custom URL that can be printed on business cards and other marketing materials.
If you choose the latter option, make sure your URL has a call-to-action encouraging people to sign up for your email list when they visit your website-for example, www.example.com/signup/. It's also wise to include an easy unsubscribe link in case customers want off the list (which they might).
5. Clean your email list regularly
Clean your email list regularly. If you are sending out newsletters, it is important to regularly clean up your email list in order to keep it fresh and clean. At the end of each month, go through all of the contacts on your list and check for any invalid emails that may have been added by mistake or by someone else on your team. You will also want to remove any subscribers who have unsubscribed from receiving future messages from you.
Additionally, having duplicate emails in one batch can cause major problems when trying to send an email campaign or newsletter so make sure all of the contact information is correct before sending anything out into cyberspace!
Conclusion
By following the tips we've outlined above, you can rest assured that you're doing everything in your power to reach your goals. The most important thing is to be consistent with your email marketing strategy. If you want results fast, then this means sending emails on a regular basis and making sure they are relevant to your audience (and their needs). If there isn't a specific time frame for this process (such as quarterly), try implementing one now so that it becomes part of your routine!
 
 


13 views   Share to: Twitter | LinkedIn | Facebook
 
Smart Email Marketing Tactics For USA Business Email List