Startup Guides > 7 Steps to Boost Content Marketing Success

Everyone is busy in creating their own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog or website should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

1. Shortening the URL:

Everyone wants to track his blogging efforts. People don't want to check analytics at every hour to measure their progress. By shortening the URL of your content, using a link shortening service, you can easily monitor the sharing and clicking information. They also allow you to analyze how many people clicked your link, from which social platform it's been shared and also helps you to see the geographical location of your reader.


2. Share the URL:

No one can deny the importance of brand management; and to cash in on its power, social media is considered to be the best medium. Share your official or even guest blogs on your individual social channels to update your followers.

3. Get Active in Social Media:

People are addicted to numbers. They judge your content efforts through the number of social shares your blog post has acquired. This factor is not completely wrong but it is not the only criteria for judging your content marketing efforts. The best and easiest way to accelerate social sharing figures is by promoting your content in the related social media groups. There are hundreds and thousands of Twitter, Facebook, and LinkedIn groups available where you may share your links to initiate interaction and engagement.

Social media promotion services like 40Billion.com make this easy by broadcasting and promoting your posts to its large network of several million users across the most popular social networking sites for businesses - including Twitter, LinkedIn, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created for content marketers who want to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

4. Social Bookmarking:

Social bookmarking sites still have the potential only when used intelligently. They help us to present our content in front of people who love to read about our industry, products and services. Therefore, this aspect can't be overlooked at all. It holds a very important place in every content promotional campaign.

5. Explore Your Industry:

Propagate your content within your industry and share it with everyone who loves to know about your particular niche.

6. Get Active in Forums:

Forums have a very prominent role in content promotional strategies. They are brilliant sources of building your community and acquiring authority. There are many specialized forums available where you can get social and start contributing. However, one thing should be kept in mind that the real aim is to build authority, as forums have been the top source of spam link building. You don't even need to insert a link in your signature there. Simply participate actively and the results will automatically start to come.

7. Outreach:

This technique can be performed in several ways. You can analyze your competitor's blogs on similar topics by using any of your favorite backlink analyzing tools. Put your link in it and see the blogs that are linking to your competitor's blog; download the data and start reaching out to the prospects one-by-one.

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