Startup Guides > Viral Video Marketing 101

Video is rapidly growing and quickly becoming an important component of marketing strategies. If you have not yet incorporated video marketing then you are simply behind the curve. Not only that, but you are losing out on the various benefits that having a video strategy provides.

Importance of Video:

The reason video is such a powerful medium lies within its ability to engage, educate, and influence potential and existing customers. It's a quick way to show brand personality and spread your company's message in a compelling way. Unlike other media, video has the ability to make the audience feel something; and feeling something generally motivates action.

Social Media:

There are many ways to utilize video from a marketing standpoint, so let's talk about a few. Social media platforms are the perfect place to showcase pre-rolls and teasers to create buzz or start a conversation about your brand. Find a creative way to make a short form video that will be share-worthy and reach large groups of people. With millions of people interacting on social media, creating good video content can be a vital tool in reaching the masses, and making your brand's content go viral...