Startup Guides > 4 Ways to Market Your Bootstrapped Startup Online

Why do some marketing strategies become more effective over time, while others become obsolete? As a startup entrepreneur or small business owner with limited resources, you need to pay especially close attention to what's current so you can get the most bang for your marketing buck.

You may already know that you have to set up social media accounts, but here are a few other ways you may not have considered:

1. Make an Explainer Video

Everyone knows that video production is effective for business, but many startups dismiss the idea because they believe it's expensive. The truth is that it's nowhere near as expensive as you think. A simple slideshow with a narrator will cost you no more than a hundred dollars to purchase the software and learn how to use it...