Startup Guides > Email Marketing Tips for Small Business

Keeping the doors of your small business open can depend upon your ability to market to potential clients. Email marketing has been a cornerstone strategy throughout the technological era. Prior to this, companies were limited to direct mail for advertising. Using the postal service could cost a small fortune and your materials might end up in the trash as junk mail. On top of that, a 2% response to a direct mailing was considered excellent. Since its inception, email marketing has trumped direct mail in many ways.

Comparing social media with email marketing

While social media may appear to be the center of many small business marketing strategies, an effective email blast is a more dependable way to increase your customer base. It also allows you to create a personal voice for your existing customer base - the people who have already expressed an interest in purchasing from you...