Startup Guides > 11 Ways to Write a Compelling Crowdfunding Campaign

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign's results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. If you're not a copywriting expert, securing people who can give your Kickstarter, Indiegogo, or GoFundMe campaign a clean and professional appearance makes the difference.

What to Say

1. Share what's in it for your supporters. Take your time to explain how your project is going to benefit them, how it's going to make their lives better or how they'll be able to enjoy it. At the end of the day, everyone wants to know what they're going to get in return -- i.e., "what's in it for me?"..