Startup Guides > 6 Marketing Tips to Bootstrap Your Startup

Every day we are bombarded by business brands fighting for our attention; how can you possibly make your new business stand out? Marketing your startup in today's competitive business economy is undoubtedly difficult and expensive, but there are steps you can take to make sure your startup gets a good chance at success.

Before you start, make sure you have a firm grasp on two key things. First, you want to make sure that all of your marketing strategies identify and build upon what makes your business unique in your space. Secondly, identify what the goals of your marketing strategy are: Do you want to gain social followers, convert prospective customers into purchasing customers, or merely increase brand awareness? Knowing exactly what you want to gain from your marketing efforts will help you choose the best tactics. Read on below for six different tips for marketing your startup...