Startup Guides > What Is Branding and Why It Matters

A brand is not a logo or an advertising campaign. According to American marketer Marty Neumeier, a brand is a customer's sixth sense of a product, service, or company. Your task is only to help people put this feeling in the right direction.

Branding as a process is a brand and its creation. This is how modern marketing calls a set of measures and actions to create a sustainable image - associations or emotional meaning of a product, service, or company as a whole.

The company's image is half of its success. How customers evaluate a particular product has the most significant impact on their consumer behavior. Frequently, buyers don't trust companies, but their big name has already earned a good reputation. Do you want to grow your branding and identity among competitors? Then this article is for you.