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Industry: Consumer Goods, Health, Wellness and Fitness, Apparel and Fashion |
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Athletes Performance Gear™ flagship products are competing in the 66 billion dollar sporting goods industry under the brand name iHydroRun. Our flagship products are: a patented balanced water system, fitness apparel & proprietary electrolytes formula. We target 83 million runners & walkers in the US & plan to expand globally.
Our advantages are the team, a detailed step by step strategic plan & the capacity of our supply chain.
Competitive Advantage
The competition's hydration solutions: are single types of water bottle, belt or backpack systems. They all hinder the users gait, rhythm & stride which does cause injuries. Carry regular weights accelerates dehydration & winkles
Why we are better
Our bottles envelope hands, they require very little effort to hold.
Bottles have trigger & valve so you open/close with a finger.
Each bottle weigh 19oz full 4ozs empty, they never become a burden to carry.
Bottles hold 15ozs each, you can stay properly hydrated for hours.
Bottles are used in pairs, this way proper posture & form are encouraged.
You can add weight for additional calorie burn &/or flashlight with strobe for safety at night.
Our customers Have the Look™ when using APG™ bottles & APG™ fitness apparel.
Business Models
Advertising Model - Direct Response commercial & online campaign for iHydroRun bottles while the models wear our active wear apparel. The call center & website that encourage additional purchases of apparel, weight attachments & electrolytes.
Manufacture Model - Large & small fitness retailers like Dick's & Sport Authority -10,000 plus Expo vendors - Catalogs - On-Line Retailer - Distributors
Other Models - Drop Ship Distribution - Up-Sell & Cross Sell - Auto Ship this model is for our Electrolytes.
Break-even is achieved when we sell 100,000 sets of iHydroRun™ balanced water bottles purchased by end user at $34.95 a pair.
The following projections based on .8% of total target market over 4 years and our break even is 12.66% of the .8%
>> Buy now
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