Ladells  
Lydell Booth, Owner
Las Vegas, NV

Help make my dream come true! Funding for Ladells Supper Club.
Funding Target: $99,000	Start Date: 11/3/2009	End Date: 12/3/2009
Seeking: Gift Contributions, Loans		SBRS: 198
Need start-up capital to fund my business. Want to bring joy back to people. Great place to have fun and enjoy your day out. Fine dining, great food from around the world, music and dancing for all occasion. Take that special person in your life out for a good time. Cater to all people and business for catering, weddings, business meetings and all occasions or just that special night out on the town with that love one.
Offer to funders: A financial return
About The Business
Location: 1714 Peridot Point Street, Las Vegas, NV 89106
Website:
Founded: 01-26-2009	Structure: LLC
Industry: Restaurants, Entertainment, Events Services
Business Stage: Just an idea
Number of employees: 1
1.0 Executive SummarySpecialties: Dance Club, Romantic Bar, Romantic Dining Ladell's is a 150 seat fine-dining restaurant and dance supper club with a 20-seat smoking and non-smoking lounges. We focus on our New American-Italian-International menu with a touch of Worldly influence. We will be located in the booming, and rapidly expanding, Las Vegas, Nevada area.The outlook for the future of Las Vegas is promising. Developers are recreating a $350 million first-class resort casino projects. The old casinos will be rebuilt with the latest new attractions to Las Vegas. There will be 500,000 sq. ft. of commercial space, and over 1500 residential units with condo and townhouses ranging from $150,000-$500,000; rentals from $1000-$2,500 a month, and many more new homes available at great prices to bring more people and private businesses to Las Vegas. The combination of these elements will provide the city with a year-round economy.The area is in need of a romantic, warm and friendly place with excellent food. A place where you always know you will get the best of everything for yourself and that special someone in your life. Ladells Supper Club will feature a cozy dining room, huge dance floor to dance the night away and an elegant smoking lounge. Comfortable furnishings and romantic decor with soothing warm tones. The smoking lounge has comfortable couches and love seats with a softly lit bar. The smoking lounge will have a smoke exhaust system to extract all smoke from interring the main dining area. Ladell's will be the perfect place to stop in for a bite to eat, for a drink, for dancing and that special romantic night out with that special someone in your life or for a business meeting, catering, wedding or any special occasion. For extra comfort and to please a large group of people we will make up special hors d' oeuvre platters for customers.The menu will be inspired from different countries' specialties and appeal to a diverse clientele. You can get American, Italian, Afro American Soul Food, Swedish specialties like herring, gravlax and meatballs, or you can go a little bit more International and choose a red curry chicken with basmati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce. We will also have a special pasta dish entree every day plus the 'all American meal' such as barbecue beef ribs and baked beans. Adding value will be an interesting lunch menu with specialties every day. The menu will change every 3-4 months with new additions but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of Ladell's Supper Club to give a perception of higher value than its competitors, through its food, service and entertainment.Ladell's Supper club will be open seven days a week. We will offer special theme nights to attract new customers to Ladell's. The restaurant and club will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, romantic, Jazz and dance music including live bands, candles and amazing artwork with a style of class and romance. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd.The service will be relaxed, very friendly and clean. We will hire the best people available, training, motivating and encourage them, and thereby retaining the friendliest most efficient staff possible. Our management team is comprised of individuals whose backgrounds consist of 20 years experience in food, restaurant and hotel, catering, management, business, finance, marketing and art.Catering will be a major part of the business. Leave it to Ladell's Catering. We feel in today's hectic work schedule customers don't always have time to set up that birthday party or other event that we all need and want. Now customers can leave it to pros and get the finest, most memorable party or dinner ever. We have years of experience in the catering business on the east coast and know what an important client wants and needs. We will have a large International menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert. We anticipate our total sales allocation to be 85% restaurant/club sales and 15% catering sales. The combined cost of sales will be 30% producing a gross profit of 70% on total sales. Most important to us is our financial success and we believe this will be achieved by offering high-quality service and excellent food with an interesting twist. We have created financial projections based on our experience and knowledge of the area. With a start-up expenditure of $595,000 we can generate $1,085,465 in sales by the end of year two, and produce good net profits by the end of year three.We are seeking an SBA 7(A) loan guaranty for $100,000 with an 8% interest rate. We are investing $60,000 of our own capital and seeking to raise an additional $435,000 from investors. Our preferred instrument will be a five year subordinated note with an attractive coupon rate of 10% for the first two years and 12% for the remaining three years. At the end of five years the investors' notes will have matured and original principal plus a 2% premium and the final interest payment will be made. The goal for our investor philosophy is conservative. Since restaurant start-ups are so speculative our belief and commitment to our investors will be to pay a generous, predictable rate of return while not strangling our operational cash flow. As our business becomes more established and reliable, our ability to pay an improved return of capital will be evidenced by an increased coupon rate of 14% of original principal. At maturity we feel it proper to retire the notes with a 2% premium to original principal invested.Highlights2.0 Company SummaryLadell's Supper Club will feature an outstanding New American-Italian-International menu with a touch Worldly influence in an upscale and cozy atmosphere. The menu is inspired from different cuisine's specialties and will appeal to a wide and varied clientele. We will offer a three course business lunch' prix fixed and a three course dinner prix fixed in addition to the regular menu.So you want to party all night at the coolest joints in town? Looking to dance the night away? Vegas has some of the hippest, hottest clubs in the country and we can tell you that Ladell's is one of the best in town. Ladell's Supper Club offers unique, sophisticated touches you won't find in either a typical Vegas lounge or anywhere else. The clientele at Ladell's reflects the sophisticated, elegant atmosphere and decor. At Ladell's! You’ll find a very well heeled crowd here. If you're looking for a place where the beautiful people hang out, this is it. Ladell's has two bars and two private areas that can be used for exclusive VIP entry and dedicated model service. Ladell's offers chilled champagne and vodka stored in climate-controlled iciness in a locker just off the Alcove. Also a giant sophisticated room perfect for private parties. The music at Ladell's will be the hottest dance and sexy music in town. There will be a DJ playing music daily, live music and Jazz music on Wednesday and Thursday only! You can have dinner and start burning those calories off on the dance floors with that special someone!We will be open 7 days a week. Serving lunch Monday - Friday 11:30 AM - 3:30 PM. Dinner Sunday - Thursday, between 5 PM - 1 AM. Friday and Saturday Dinner 5 PM - 3 AM. The Dance floor and smoking lounge will be open until 5 AM Friday and Saturday. Sunday - Thursday the dance floor and smoking lounge will stay open till 3 AM. Saturday and Sunday we will serve brunch between 11 AM - 3 PM. We will be open on New Years Day, Thanksgiving Day and Christmas Day. We will also be open on large holidays such as Memorial Day, Fourth of July and Labor Day weekend. These are three big weekends in Las Vegas that brings many tourists to the area.The restaurant will have paintings and drawings from some of the areas most notable new artists. Once a month the lounge will feature a new artist and their work. This will give the art community an opportunity to show their work in a friendly and exciting atmosphere. We will send out special invitations for the opening night and attract many people and newspapers. The showing will only take place in the non-smoking lounge so we can still seat people in the restaurant.Every Wednesday night will feature a new Band and Thursday night will be Jazz night. In house catering will be done mostly from Sunday's to Tuesday unless special arrangements are meet for other days. We will have special Wine Tasting Evenings, a five-course meal featuring new wines sponsored by our distributors. Customers can come and learn more about wine and food! Other special evenings at Ladell's are Easter dinner, Swedish Midsummer, Hanukah, Christmas? Fourth of July celebrations, Labor Day weekend and Christmas dinners. Any and all celebrations.Ladell's Supper Club will be the perfect place when customers need that 'little extra.' They can have business meetings here, a place for a quiet conversation, or for a special occasion and a night out on the town with that special someone. We will make up special hors d'oeuvre platters or full course meals for customers' special occasions.2.1 Company OwnershipThe restaurant will start out as a LLC corporation, owned by its founders Lydell Booth. Lydell Booth will function as the General Manager. 2.2 Start-up SummaryThe founders of the company are Lydell Booth. Lydell advises in the kitchen, manages personnel and focuses on the financial issues. We are looking for a restaurant space approximately 4,000 - 6,500 sq. ft. and club and lounge space 3,000 - 4,000 sq. ft. in Las Vegas, Nevada. We will open Ladell's in Sept. 2008.We are personally committing $60,000 of capital, plus a $100,000 SBA 7(A) loan guaranty and seeking an additional $435,000 from investors to start up the company.Our start-up costs come to $595,000, which is mostly expensed equipment, furniture, painting, reconstruction, rent, start-up labor, liquor license, six months operating cash, and legal and consulting costs associated with opening our restaurant. These are the start-up requirements to the best of our knowledge and experience in the industry.
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Ladell's Lounge & Restaurant will be unique to the Las Vegas area. International creative food, and a style of service that will make everyone feel welcome and special. Our food products will be of the finest quality and prepared with sensitivity and care. We will 'go all the way' to satisfy our guests. We will change our menu every 3-4 months, but we'll keep 'your favorite.' Portions will be modestly sized with an attractive presentation. Our wine list will be modest in size and primarily focused on wines from California, France, New Zealand, Italy and Argentina. Approximately 35% will be exclusively available by the glass and the remaining labels will be available by the bottle. We will also feature a moderate international beer selection on tap and in bottles. The comfortable softly-lit bar features a comprehensive selection of the finest Vodkas, gins, homemade special drinks and single malt Scotches.During the busy summer month’s customers can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd.The kitchen staff will have the best in culinary education and work experience. Our creative talents will compliment one another. The lounge and restaurant staff will offer the finest service in a cozy atmosphere and offer customers an extraordinarily successful evening. The area is in need of a romantic, warm and friendly place with excellent food. A place where you always know you will get the best of everything for yourself and that special someone in your life. We anticipate our total sales allocation to be 85% restaurant and lounge sales and 15% catering sales. The combined cost of sales will be 33% producing a gross profit of 67% on total sales. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of Ladell's Lounge & Restaurant to give a perception of higher value than its competitors, through its food, service and entertainment. Market Analysis Summary. Ladell's focuses on local and tourist restaurant and lounge seekers. People that have a desire for good food and a dance-fascinating atmosphere. Las Vegas is located 450 miles south of Reno and 275 miles north of Las Angeles on the California shore.' The city of Las Vegas is in the process of revitalizing. In 2008, the city will be developing a new look and will be attracting a larger community of affluent residents. Las Vegas tomorrow: The Strip and surrounding Las Vegas front district includes five sectors which are identified as: Las Vegas Center (Casino, mixed commercial, University, entertainment & residential), Las Vegas North (residential & Casino & Airport), Las Vegas South (residential, Casino, Airport), Las Vegas West (residential, office & hotel) and Las Vegas East (mixed commercial and speedway).The boundaries for Las Vegas are Henderson, and Boulder City. The developer has broken ground to new residential units, Homes, many 100,000 sq. ft. of commercial space and casino's. The influx of permanent residents will provide the city with a legitimate year-round economy. One to three-bedroom rentals with 850 to 1,200 sq. ft. will range from $1,000 to $2,500 a month. The condominiums will range in size from 1,000 to 2,000 sq. ft. and in price from $200,000 to $400,000; the townhouses, with 1,500 to 2,500 sq. ft., will cost $225,000, to more than $500,000 and new homes with 1,500 to 3,500 sq. ft., will cost $230,000, to more than $750,000.As the city of Las Vegas is re-developing, we can see that a fine dining establishment like Ladell's is needed here. The city will have much to offer and the people that it draws expect a place where they will get the best of everything. Ladell’s Lounge and Restaurant will offer a new fine dining concept to the area. The elegant atmosphere, our excellent food and our friendly staff will stand out and make a name in Las Vegas and Clark County. We will succeed by giving people a combination of excellent and interesting food in an environment that attracts successful people that want to get a little bit more out of life than just the ordinary! Market Segmentation. Ladell's Supper Club intends to cater to a wide group of people. We want everyone to feel welcome and relaxed in a cozy atmosphere with a wide and varied menu. It is our goal to have "something for everyone" everyday on our menu. In looking at our market analysis, we have defined the following groups as targeted segments. The Business Man: They work hard all day and often stay overnight in a strange city. He needs a competent establishment that helps impress his clients and prospects. Afterward, they want to relax and use the money they are making. They are the people that spend the most on drinks, food and tips. Happy Couples: The restaurant will have an intimate, romantic, sophisticated atmosphere that encourages people to bring dates and to have couples arrive. Ladell's wants to be a search place where people meet each other and develop a network. These young couples are generally very successful but balanced and won't be spending as much on drinks.The Family: The perfect place for a weekend family lunch. Families will come for the accommodative menu and friendly service. The excellent value in their meals will keep Ladell's in favor with the parents. High-end Singles: We will attract them with our decor and layout. Our international menu, striking artwork, wine tasting evenings and events, excellent service and engaging clientele will confirm the feeling of being in "the coolest and romantic place" in Las Vegas.Tourists: Las Vegas is a city that attracts many vacationers all year around. Ladell's will be a destination with its attractive atmosphere, international menu, and outdoor patio.

This Raise ended on 12/3/2009. No more funding can be offered.