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Reposted 4/27/2017 5:38:39 AM 
 

 

7 Steps to Boost Content Marketing Success

Everyone is busy in creating his own content marketing strategies. Companies have sensed the importance of this form of digital marketing and have been trying their best to create high quality content.

Here are 7 important steps in content marketing that every blog should include. It is a true assumption that the content promotion strategies very much depend on the nature of the business, but the following points can be applied to any kind of content.

1. Shortening the URL:

Everyone wants to track his blogging efforts. People don't want to check analytics at every hour to measure their progress. By shortening the URL of your content, using a link shortening service, you can easily monitor the sharing and clicking information. They also allow you to analyze how many people clicked your link, from which social platform it's been shared and also helps you to see the geographical location of your reader.

2. Share the URL:

No one can deny the importance of brand management; and to cash in on its power, social media is considered to be the best medium. Share your official or even guest blogs on your individual social channels to update your followers.

3. Get Active in Social Media:

People are addicted to numbers. They judge your content efforts through the number of social shares your blog post has acquired. This factor is not completely wrong but it is not the only criteria for judging your content marketing efforts. The best and easiest way to accelerate social sharing figures is by promoting your content in the related social media groups. There are hundreds and thousands of Twitter, Facebook, and LinkedIn groups available where you may share your links to initiate interaction and engagement.

Social media promotion services like 40Billion.com make this easy by broadcasting and promoting your posts to its large network of several million users across the most popular social networking sites for businesses - including Twitter, LinkedIn, and even Facebook. Innovative services like tweet ads, future retweets and promoted company listings were created for content marketers who want to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

4. Social Bookmarking:

Social bookmarking sites still have the potential only when used intelligently. They help us to present our content in front of people who love to read about our industry, products and services. Therefore, this aspect can't be overlooked at all. It holds a very important place in every content promotional campaign.

5. Explore Your Industry:

Propagate your content within your industry and share it with everyone who loves to know about your particular niche.

6. Get Active in Forums:

Forums have a very prominent role in content promotional strategies. They are brilliant sources of building your community and acquiring authority. There are many specialized forums available where you can get social and start contributing. However, one thing should be kept in mind that the real aim is to build authority, as forums have been the top source of spam link building. You don't even need to insert a link in your signature there. Simply participate actively and the results will automatically start to come.

7. Outreach:

This technique can be performed in several ways. You can analyze your competitor's blogs on similar topics by using any of your favorite backlink analyzing tools. Put your link in it and see the blogs that are linking to your competitor's blog; download the data and start outreaching to the prospects one-by-one.

 


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Reposted 4/27/2017 12:38:09 AM 
 

SAY OF THE DAY: : "An eye for an eye and the whole world goes blind." ~ Gandhi
 


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Reposted 4/26/2017 7:03:08 PM 
 

 

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.
 
 


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Harendra Jani
VP at 40Billion.com
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Reposted 4/26/2017 5:38:39 PM 
 

 

Email Marketing Is Still Well And Alive - 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails - Which accounts for nearly 2.5 billion people.

If you're running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can't be beaten. Emails can be customized, which allows for a more personalized communication with customers. They are a big part of everyone's lives and are one of the most cost-effective tools a business can use.

Here are 5 reasons that will prove that Email is still well and alive.

1. Email Marketing is cost-effective.
Most importantly, Email Marketing is inexpensive and allows business to reach customers directly. For those on a smaller budget who simply cannot afford to use marketing tools such as TV ads can still reach potential clients or current customers to inform them about offers or changes within the business.

Email Marketing has been around much longer than Social Media and therefore has more users, with over 100 billion emails being sent and received on a daily basis.

And speaking of inexpensive methods of promotion, don't forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

2. Email Marketing is measurable.
When it comes to email marketing there is no guessing, just real facts and numbers. Any software to compose and send emails will have a tracking device to see who opened your email and whether or not they pressed the link. An analytics tool like that is especially beneficial to understand what works well and what doesn't, it allows for effective adjustments and improvements.

3. Email Marketing reaches mobile customers.
Everyone we know owns a smartphone these days, even kids as young as 10 seem to have one now. Smartphones allow for constant checking of social media platforms, but also emails. Despite the huge interest in social media, the number one performance benefit on a smartphone or a tablet is to be able to access emails with 91%, according to ExactTarget.

4. Email Marketing keeps customers informed.
Individuals have already made the commitment by signing up to your email newsletter, so by sending out a discount code or keeping them updated on your business you can boost engagement and show them that you are thinking of them.

5. Email Marketing is easily customizable.
When posting something on social media you target your whole following audience, whereas with emails you can address the receiver by their name. Additionally, if the subject line includes the customer's name, 22.2% are more likely going to open the email, according to Adestra.

By creating personal emails to the receiver a business has a higher chance of boosting their engagement. There is, of course, a fine line between spamming and keeping customers informed. It is, therefore, beneficial not to send emails out for the sake of it but to keep them informal. Quality over Quantity.


 


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Reposted 4/26/2017 12:38:08 PM 
 

SAY OF THE DAY: "There is no royal, flower-strewn path to success. And if there is, I have not found it. For if I have accomplished anything in life, it is because I have been willing to work hard." - C.J. Walker
 


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Reposted 4/26/2017 7:03:08 AM 
 

 

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.
 
 


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4/26/2017 6:18:43 AM 
 

Join the New Cannabis Associates Network - It's Free and Growing Fast.
 
 


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Harendra Jani
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Reposted 4/26/2017 5:38:39 AM 
 

 

8 Things to Consider When Launching an App on a Meager Budget

So, you've created the perfect app. Bravo!

It may come off as a surprise to you that, in reality, this actually means only half of the work is done. The remaining half is to let the world know that it exists.

There is a workable method to increase the reach and visibility of your app. Follow this step-by-step process.

8 Things to Consider When Launching an App on a Shoestring Budget

1. App Store Optimization

In the beginning, you will have to focus on App Store Optimization (ASO), which functions differently from SEO. For this, the single most important factor is your app title, which should spell out its purpose. For example: Self timer check, which elaborates its use within the title.

Google Play and Apple's App store place apps in search results based on a mix of ranking factors including the application title, screenshots, tags, rating, etc., so make sure these factors are optimized for search results.

Here are a few pointers to boost your ASO process:

•Use relevant keywords.
•Fill out all the categories relevant to your field searches of different keywords when submitting your app.
•Incentivize social shares on Facebook, Google+, and Twitter with small perks.

2. Branding

There may be a flood of mediocre apps that outshine your revolutionary mobile app. Ever wondered why? It's because they are branded to catch the user's eye.

The key components that an app must have for branding purposes are as mentioned below.

•High-Resolution Logo: At times, a hi-res catchy logo is all it takes to gain attention. Sample Design Screens: This section provides an example the various screens of the app.

•Attractive App Icon: Slick icons increase your chances of enabling users to download and access your app. So, make sure your app icons are colorful, attractive, and click-able.

•Brand Icon: Having a distinct brand identity that reflects through your icon helps greatly. A great example is of the Apple icon, where the logo, embedded in steel, looks pretty much the same as their products.

•Icons should reflect your brand's identity and provide clues about what the app does. For instance, Facebook may have a variety of apps serving various functions, but the common ground between them all is the branding. All the icons can be recognized with an identifiable light blue color in their background, with a lighter rectangle strip at the bottom.

•Promotional videos: Recently, promotional videos have proved to be a strong medium to sell your app. A well-composed and powerful video can be the single most convincing tool for instant promotion of your app.

•Caption or a brief one-liner: A brief one-liner about what your app does best can be the easiest way of reminding your users about its core functions Users who are on-the-go don't have the time to read accolades of your app.

3. Microsite

A microsite refers to a two-to-three-page website that collects all the information about your app. Having a microsite is an ideal way to let users take a peek into your exciting app features and tools A great example here is Path's homepage, which greets the user with the tagline: "Private messaging and sharing with friends and family".

This is a great strategy to hook new users the minute they arrive on the landing page. This tagline instantly informs the visitor what the purpose of the app is. Ideally the tagline must be able to invite the users. It should be captivating enough for the users to sign up. When your caption spells out an easy solution, users are lured in naturally. So, make sure you formulate your tagline wisely. With information being just a click away, you can find brilliantly catchy slogans on many sites.

4. Teaser or Giveaway Campaign

•You can also play smart and build a database. Track your existing users with the help of their email addresses and send them alerts regarding your app.

•An amazingly created teaser video can also work as a catalyst to have the users anticipate the launch date for your app.

•Moreover, this teaser video should be linked to your micro site to further update the interested users who want to know more about your app.

5. Content Marketing

Stale content rarely helps a new app. Cover the blogosphere! Hire bloggers and writers in advance to boast about your app. Publish articles on widely read publications like Moz, Mashables, Forbes, etc. Sharing content with an active audience would keep your users updated and excited about your app. Plan your publicity, tell the press, and spread the word around.

Speaking of marketing, you can also visit on line site 40Billion.com, which specializes in promotion of small businesses easy by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

6. Feedback

Provide a system for people to provide ratings. Showcase the number of downloads. This shows people how popular the app is and will encourage them to download it. Also, allow people to send feedback. Stay in-tune with your users' needs and provide great customer service when the inevitable bug pops up.

7. Launch Strategy

As mentioned earlier, going for renowned publications will quadruple traffic and amplify the online presence for your app. Create hype on whatever platform which is available to you! Email marketing: A little outdated? Yes, but effective nonetheless. Reach out to the press. Ask bloggers, famous tech nerds, your friends, and even your neighbors to spread the word.

8. Post-Launch Strategy

Try paid advertising to boost your reach. This can be done with a very small budget. Promote your campaigns, teasers, and microsites to a whole new group of people. Basically, it's a load off. You can even incorporate Social advertising to target people specifically. If you know who the users for your mobile app should be, then your social ads can be exclusively shown to them through Facebook ads. Your target audience gets directly informed about how awesome your app is!

The above-mentioned elements are some of the most basic but fundamental components one needs to add to their marketing strategy. By carefully analyzing the market trends, you are able to track your users' attention. The more you focus on creating the right strategy with a low budget for your app promotion, the better results you'll see.

 


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Reposted 4/26/2017 12:38:08 AM 
 

SAY OF THE DAY: "An excuse is more terrible than a lie." -Pope John Paul II
 


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Reposted 4/25/2017 7:03:08 PM 
 

 

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.
 
 


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Reposted 4/25/2017 5:38:38 PM 
 

 

10 Content Marketing Ideas to Promote your Small Business or Startup Company

Small business marketers who use content marketing are able to reduce the cost of leads, increase awareness and position themselves as leaders.

In recent years, marketers have been forced to think differently about how they engage with potential customers, particularly small business marketers.

Every year, customers have increasing control over what marketing messages they wish to consume. Gone are the days when a business could bombard prospects with marketing messages. Now prospects must be attracted with useful content.

Here's a summary of the top 10 ideas as they relate to small business content marketing:

1. Blogs - Blogging, in addition to being the best way to increase your website's visibility with search engines, enables your firm to engage in a conversation with customers, end users, stakeholders and influencers.

2. E newsletter - Permission-based email that is rich with useful, educational content is a great way to stay in touch with customers and nurture prospects.

3. White Paper - White papers are generally 8-12 pages and, when not overly self-promotional, are very effective at explaining technical topics.

4. Article - An ongoing article publishing effort in targeted publications (print and electronic) has long been an effective means of establishing thought leadership and raising awareness. If you can tie in an article writing program with speaking engagements, even better.

5. e-Book - generally 12-40 or more pages, these are like white papers on steroids.

6. Case Study - These can be one of the most persuasive tactics, and involve demonstrating in 1-2 pages how your product has solved a problem for a client similar to the one you're pitching.

7. Testimonials - When a recommendation comes from a customer, it decreases skepticism and barriers to purchase.

8. Microblogging - Twitter, specifically. The speed and reach of Twitter creates an almost real-time conversation with your followers.

A tool like 40Billion.com specializes in promoting your content online and helping your business to get discovered by a large network that includes hundreds of thousands of users on the most popular microblogging site - Twitter. Innovative services like tweet ads, future retweets and promoted company listings were created for entrepreneurs and marketers to tap into this growing, active microblogging network without spending thousands on pay-per-click ads or traditional advertising.

9. Webinar/Webcast - Webinars are excellent call-to-actions or follow-up to other content. They are also very interactive and can be downloaded afterward.

10. Video - Videos are inexpensive to produce and easy to upload and share. Also, they help to build credibility.

 


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Reposted 4/25/2017 12:38:08 PM 
 

SAY OF THE DAY: "In business, I've discovered that my purpose is to do my best to my utmost ability every day. That's my standard. I learned early in my life that I had high standards" -Donald Trump
 


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lisa bremmer
owner/ceo
 
Replied 6/7/2014 5:22:19 PM 
 

@oohrahhydration lives by this motto daily.
 
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Reposted 4/25/2017 7:03:07 AM 
 

 

How to Advertise Your Business to 2,500,000 People on 4 Social Networks for $20

Want to spread the word about your business? Did you know you can broadcast your product or service to our large audience across Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to broadcast your small business, startup company, product, or service to 2,500,000+ social users on 4 social networks - including Twitter, LinkedIn, Facebook, and 40Billion - at once.

For over 4 years, aspiring entrepreneurs and startups companies have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers. Buy a tweet ad to get started in just 3 easy steps.
 
 


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Reposted 4/25/2017 5:38:08 AM 
 

 

The Unexpected Benefits of Crowdfunding

In addition to the money provided by backers, crowdfunding can generate other, unanticipated benefits for small businesses. Two such benefits are 1) new customers and supporters, and 2) access to additional financing and specialized services.

New Customers and Supporters:

Everyone who contributes to a crowdfunding campaign is a potential new customer and loyal advocate for your brand. Not only are they likely to purchase from you in the future, they also are a source of great feedback.

You get amazing feedback by putting yourself out there. As a matter of fact, it allows you to study the feedback, make necessary improvements to the product, and then put the product out in the market. Yes, it would delay the launch of your product, but you are putting out a better product that your customers would like. But for this, you would have put out a less than perfect product, hear customer's feedback, make necessary changes and then re-introduce your product. This would have cost you more money and time. Most importantly, you would have lost credibility.

More Money:

A crowdfunding campaign allows you to gauge the market and level of interest for your product. Bringing a new product to the market is very expensive. A crowdfunding campaign provides a validation process for your product. As mentioned earlier, it also provides valuable feedback so that you can fix problems before launching your product to market.

A crowdfunding campaign also allows you to raise more money from other sources. Once your product receives validation in the form of seed money, it becomes easier to raise money from secondary sources. This is necessary because most of the money you raised from your original crowdfunding campaign goes towards prototyping, free samples to backers and other expenses.

Once you raise initial capital through crowdfunding, it gets easier to find other funders. If you are a small business, successful crowdfunding can open up more financing options that may not have been accessible previously. Raising money from the crowd helps you improve your cash flow and customer base. It also makes you more attractive to lenders and investors if you've generated buzz and excitement around your business and product.

Specialized Crowdfunding Services:

Due to the popularity and effectiveness of crowdfunding as a source of much needed capital, many services have sprung up to help entrepreneurs manage their crowdfunding campaigns and their businesses - from setting up the campaign to promotion, and even product fulfillment. Sites like 40Billion.com make promotion easy by broadcasting your crowdfunding page to its large network of several million users across the most popular social networking sites for businesses - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunding entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

Conclusion:

There are no guarantees when it comes to crowdfunding, and plenty of campaigns never get off the ground. If you decide to jump into the crowdfunding arena, know that it will take significant time and effort to reach your funding goal.
However, if you have the right story and strategy, crowdfunding can be a game-changing tool to help you meet your capital requirements, assess and spur customer demand, and gain access to new resources - including more financing, when needed.

 


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Reposted 4/25/2017 12:38:08 AM 
 

SAY OF THE DAY: "A leader is one who knows the way, goes the way, and shows the way." -John C. Maxwell
 


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Bill Wood
designer
 
Replied 5/1/2015 8:42:40 AM 
 

can i ask from you ?.. s?

 
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Reposted 4/24/2017 7:03:07 PM 
 

 

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.
 
 


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Harendra Jani
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Reposted 4/24/2017 5:38:37 PM 
 

 

3 Winning Social Marketing Strategies From Top Brands

Do you follow a brand in social media? Are you glad you did? If that's the case, they are doing either one of three things:

• Connecting with one of your passions and/or interests.
• Entertaining you with their engaging personality.
• Providing interesting and/or important information to you.

If you're a small business owner, you may want to consider which of the three strategies you're following. You might also mull following one of the strategies exclusively. However, it's fine to dabble in each. These approaches are interchangeable, and a brand can not only switch back and forth between them, but also use two or three at the same time. The most important thing is for a brand to stay true to their DNA, identify what they are best at, what they can offer the consumers the most of, and focus on that. That will be their strongest play.

The three strategies - passion, personality and transparency - are outlined below.

1. Passion Brands

No matter how much you like it, it's hard to get worked up about an energy drink. But that drink may be just a part of the optimum experience that you associate with that brand. For example, for some, Red Bull conjures up images of action sports. This is no accident, since the brand has worked hard at tying the brand to images of young people risking their lives on extreme outdoor activities.

Another consistent brand is Nike. Though the brand's social media communications highlights both professional and amateur athletes, the underlying point is the same: celebrating athletic achievement.

2. Personality Brands

Not every brand can connect itself to a pastime the way that Nike could. What do you do, for instance, if you're Oreo? Oreo's not associated with much besides milk and perhaps binge-eating. Instead, they've infused the brand's social media activity with personality.

And speaking of social media, have you tried online social media marketing sites? You can try 40billion.com which is the fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

3. Transparent Brands

Transparent brands want to tell you about all the stuff that they're doing in the real world. A good example of such a brand is IBM, which produces a plethora of content about all the technologies it has unleashed on the world.

The transparent positioning seems to be the default for tech brands in social media (well, except for Apple) as Intel, Google and Microsoft all take the same approach.

Auto brands are also apt to use the transparent approach, as are financial services brands. The strategy seems to work best for brands and categories in which consumers are serious about the information they want but are not necessarily passionate about it. Also, note that passion brands are about activities that a brand is associated with, not for activities the brand actually performs. For instance, Nike makes athletic equipment, not sports, but Ford makes cars and driving is an end to itself.

In social media, brands need to focus on engaging consumers by offering something of value and capturing their attention.

 


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Reposted 4/24/2017 12:38:07 PM 
 

SAY OF THE DAY: "With enough inside information and a million dollars, you can go broke in a year." Warren Buffett
 


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Reposted 4/24/2017 7:03:07 AM 
 

 

How to Promote Your Crowdfunding Project to 2,500,000 People for Only $20

Want to get the word out? Did you know you can broadcast your crowdfunding project or campaign to over 2,500,000 active users on Twitter, Facebook, LinkedIn, and 40Billion for only $20, or as little as $5 a day? Buy a tweet ad to promote your message, brand, product, service, fundraising campaign, crowdfunding project, or small business to the world.

Are you trying to raise money on Kickstarter, Indiegogo, or GoFundme? For over 4 years, aspiring crowdfunders and startup entrepreneurs have used 40Billion for affordable promotion across popular social networks in order to reach more potential customers and investors. Buy a tweet ad to get started in 3 easy steps.
 
 


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Reposted 4/24/2017 5:38:37 AM 
 

 

11 Ways to Write a Compelling Crowdfunding Campaign

One of the most important aspects of your crowdfunding campaign is the story you tell, as it has a direct impact on the overall impression that your project conveys. In the end, this is what will get someone to become your supporter. Your choice of words can actually make a huge difference in your campaign's results.
Before getting started, you have to decide if you or your team are the most suitable to do the work. If you're not a copywriting expert, securing people who can give your Kickstarter, Indiegogo, or GoFundMe campaign a clean and professional appearance makes the difference.

What to Say

1. Share what's in it for your supporters. Take your time to explain how your project is going to benefit them, how it's going to make their lives better or how they'll be able to enjoy it. At the end of the day, everyone wants to know what they're going to get in return -- i.e., "what's in it for me?"

2. Define the scope and purpose of your project. Share why you want to do this and how is all the money going to be used. Be very specific about your project. Be authentic, and point out the characteristics that make your project better than anything similar.

3. Social proof. People feel safe in numbers. That is why successful projects emphasize how "so many people have already donated" -- giving the appearance that the idea must be worthwhile because it is popular. So, use your social networks to reach out to potential funders. Sites like 40Billion.com make this fairly easy by broadcasting and promoting your crowdfunding page to its large network of several million users across the most popular social networking sites for crowdfunders - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for crowdfunders to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising.

4. Be grateful. Last but certainly not least, thank people for their support and engagement.
How to Say It

5. Talk the talk. You know your audience, right? Talk in their language to get the message out. Use the words and the expressions they use and can easily understand.

6. Use positive words. Instead of saying "don't miss this chance," say "grab this opportunity." Also, avoid words like "help," "support," or "fund," which imply you're asking for a favor; almost begging, rather than offering something that is desirable and an experience they're going to enjoy.

7. Show you feel passionate about your project. Choose powerful words like "experience," "discover," and "together." Tell a compelling story; the story is everything.

8. Talk directly to the reader. Write in second person "you," and use "us" to create a feeling of community and sense of belonging. Whenever possible, use actionable language - i.e., active verbs that might prompt them to take action.

9. Stress urgency. Making your project sound like it's in "limited supply" or "limited time only special" works well! It gives a sense of urgency.

10. Keep it short and sweet. You're competing for attention from all sorts of stimuli. Say what you've got to say in the least possible amount of compelling words.

11. Carefully craft your conclusion. Your closing sentence is very important. Readers tend to pay attention to the header, then scan information, perhaps quickly reading bullet points and subheads, and scroll down to the bottom. Most people will not read your whole story, but they'll probably read your last phrase, so make it memorable.

 


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