How to Build Great Marketing Relationships for your Business
You may have heard the term "relationship marketing" being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to social media marketing to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers' best option. Read more...
For entrepreneurs, knowing how to communicate clearly and effectively is critical in leading companies and selling your business ideas. But the words you speak and hear are only a small part of getting your message across to your employees, customers and investors. Read more...
How To Maximize The Power Of Twitter - 10 Lessons Learned.
With Twitter having more than 300 million user accounts, it has become an important network for companies to reach out to their customers. There are well-established and successful brands that have come up with best practices companies could emulate to attract a loyal following and transform customers into brand advocates.
Here are ten marketing lessons for successful utilization of Twitter:
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Is Google Threat to Social-Media Marketing?
Google is putting out its Wildfire. The seemingly harmonious relationship between the search engine giant and the social software platform is has come to an end after a partnership that lasted about 20 months.
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Why Starting a Business and Becoming an Entrepreneur is Risky
When you were a kid, how often would you ride your bike fast down a steep street while letting go of the handlebars, or take your sled to the top of the highest hill in town, not even considering that one false move could end in a tumble? Back then, you knew that the ride was worth the risk.
Now, with your own business, are you questioning every decision and avoiding the high hills of opportunity because of a fear of falling? It's a natural reaction, but it can kill your aspirations and cost you the thrill of that amazing ride to success. Read more...