Startup Guides > With So Many Social Networking Sites, Which One Is Right For Your Business?

Does it seem like you're being pulled this way and that by the latest and greatest social site - Pinterest, TikTok, SnapChat, Instagram, LinkedIn, YouTube, Facebook, Twitter etc...? While you don't want to miss out on the action, don't waste time with the "next big thing" unless it's right for you. Chances are, the same users are on multiple sites, and you can still reach the majority of them by focusing on just one or two sites OR by using a service like 40Billion's promoted posts which helps promote your business across multiple sites automatically to save you time. With that in mind, below are some guidelines for making the most of your social media forays.

Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Surf around online to find out which sites work best for others in your industry. Spend time observing now, and you'll spend less time erasing your profile from the latest social fad later.


Once you have a social media strategy in mind, figure out which employees will be your company's voice for each site. Every social networking site has a distinct vibe. Which member of your team can be professional on LinkedIn and 40Billion.com? Who would excel visually on Instagram? Is there a department best suited to handle videos on YouTube? Make the most of your team members' personalities. Some folks are more comfortable with certain social media platforms than with others.

Your strategy and team are in place. Now, commit to that plan, a time frame and some goals. Don't just cross your fingers and hope what you've built will work. You have to measure your social media efforts to make sure they're working.

These tips will lead to more productive and focused social efforts. Everything you do should feel natural for your company and your customers. LinkedIn just might not be it for your company, and that's okay. Take the time to find your vibe, and your customers will respond better.

Still can't decide which way to turn? Want to avoid the tug-of-war altogether? You may want to try multiple social networks, but you don't have the time or manpower to post on 3 or 4 separate sites every day. Social media marketing services make this easy by broadcasting and promoting your posts to a large network of several million users across several of the most popular social networking sites for businesses - including Twitter, Facebook and more. Innovative services like promoted posts and promoted company listings were created for businesses who want to tap into a growing, active network online without spending a lot of time and money.

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