Startup Guides > How To Develop A LinkedIn Marketing Plan

Do you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you're using LinkedIn as an individual or as a brand, the following tips will help you develop a LinkedIn marketing plan and find prospects and leads.

Create a Presence for Yourself

Make sure your LinkedIn account is secure. It's important to be conscious of your privacy and security when using LinkedIn. Discover what you need to know to manage your security on LinkedIn.

Improve the visibility of your LinkedIn profile. With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

Create a Presence for Your Business


Create a LinkedIn Company Page or Group to promote your business. LinkedIn company pages' help build brand awareness by providing a channel to promote your products and services to customers and prospects.

Publish on Publisher

How to benefit from the LinkedIn Publishing Platform Use the LinkedIn Publishing Platform to create, publish and showcase your blog's high-quality content to your professional network and build your influence.

How to republish, repurpose and reinvent your content using LinkedIn Publisher. Want to give existing content new life and greater visibility? Use LinkedIn Publisher to consistently provide useful content for your audience.

Network Effectively

Use the LinkedIn relationship tab to improve your networking. By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.

Improve Your LinkedIn Marketing

In addition to LinkedIn marketing, don't forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses - including Twitter, 40Billion, Google, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

Use Apps and Third-Party Tools

Use the new LinkedIn Mobile App. Have you tried out the new LinkedIn app? The new LinkedIn app makes it easy for marketers on the go to do nearly everything they'd do on a desktop from a mobile device.

Use Paid Updates

Create LinkedIn ads that generate results for your business. Do you use LinkedIn to prospect for new business? LinkedIn ads are an excellent way to increase visibility and generate leads.

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