Startup Guides > Reduce Your Website Bounce Rate With These 7 Steps

Are you finding that your website bounce rate is higher than you expected? Are you struggling to put your finger on what could be causing it? There are many factors which may make your bounce rate high or low but the main factor to work on is your website itself.

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Here are the 7 steps that you can take to reduce the bounce rate on your website:

1. More Relevant Traffic

You need to make sure all traffic going to your website is relevant. By this I mean making sure the visitors who are going on your website are people who are interested in what you sell or the service that you offer. You can help manage this by making sure you are always keeping the content of your site specific to what you do.

2. Use Analytics

Using Analytics can be a massive help when trying to reduce the bounce rate of your website. The reason why it can be so helpful is because it has a feature which allows you to be able to see what keywords people have searched for to land on your website. This means you are gaining some fantastic information, as you will know what keywords people use to get to your website. With this information, you can then make sure your content on your website matches what people are searching for.

3. Use Video

Videos can play a huge part when trying to keep people on your website. Videos are a really good way of getting people interested in your business and the services you offer. If you have a video on a page which is a couple of minutes long the person who lands on that page will be very likely to watch the video meaning they are not clicking off your website straight away. If this is the case, your bounce rate will improve.

4. Attention Grabbing Headline

If you can make your headlines on your website attention grabbing then this will help keep a visitor on your website for longer. Great headlines create intrigue and the reader will want to read on, therefore staying on your site longer. The more powerful and detailed your headline is, the better it will be.

5. Rich Content

Rich content will help improve your bounce rate. If your content is rich with detailed information about your business and services, the people who have clicked on your website will have no reason to click off your website. If you can provide them with some great content they will keep looking around your website and not click off.

6. Break Up Text

If you have large sections of text on your website you need to think about breaking it up to make it scanable. If the text on your website is all grouped up and hard to scan then breaking it up on the page will help your bounce rate. It is all about making your content look as good as it can and making sure it is easy to view and read. Bullet points are a great way of breaking text up on a page.

7. Clear Navigation to other pages

The reason why clear navigation can help reduce bounce rate is because if you make it clear to the people on your website what pages you have, then this means they will not need to start clicking on every page in order to try and find the information they are after.

Conclusion

If you follow the above steps and apply them to your website there is no reason at all why your bounce rate wouldn't benefit from the points above. You always need to be thinking - what would my potential visitor want to see and learn when landing on this webpage? If you always keep this in mind you will always be producing top quality content which is relevant and specific to the people who land on your website.

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