Startup Guides > Email Marketing Is Still Well And Alive - 5 Reasons

Despite the importance of Social Media, Email Marketing is still the most powerful tool to connect with people. Everyone has at least one email account these days, whether it be for business or personal reasons. According to The Radicati Group, more than 34% of the worldwide population uses emails - Which accounts for nearly 2.5 billion people.

If you're running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can't be beaten. Emails can be customized, which allows for a more personalized communication with customers. They are a big part of everyone's lives and are one of the most cost-effective tools a business can use.


Here are 5 reasons that will prove that Email is still well and alive.

1. Email Marketing is cost-effective.
Most importantly, Email Marketing is inexpensive and allows business to reach customers directly. For those on a smaller budget who simply cannot afford to use marketing tools such as TV ads can still reach potential clients or current customers to inform them about offers or changes within the business.

Email Marketing has been around much longer than Social Media and therefore has more users, with over 100 billion emails being sent and received on a daily basis.

And speaking of inexpensive methods of promotion, don't forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like tweet ads and promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

2. Email Marketing is measurable.
When it comes to email marketing there is no guessing, just real facts and numbers. Any software to compose and send emails will have a tracking device to see who opened your email and whether or not they pressed the link. An analytics tool like that is especially beneficial to understand what works well and what doesn't, it allows for effective adjustments and improvements.

3. Email Marketing reaches mobile customers.
Everyone we know owns a smartphone these days, even kids as young as 10 seem to have one now. Smartphones allow for constant checking of social media platforms, but also emails. Despite the huge interest in social media, the number one performance benefit on a smartphone or a tablet is to be able to access emails with 91%, according to ExactTarget.

4. Email Marketing keeps customers informed.
Individuals have already made the commitment by signing up to your email newsletter, so by sending out a discount code or keeping them updated on your business you can boost engagement and show them that you are thinking of them.

5. Email Marketing is easily customizable.
When posting something on social media you target your whole following audience, whereas with emails you can address the receiver by their name. Additionally, if the subject line includes the customer's name, 22.2% are more likely going to open the email, according to Adestra.

By creating personal emails to the receiver a business has a higher chance of boosting their engagement. There is, of course, a fine line between spamming and keeping customers informed. It is, therefore, beneficial not to send emails out for the sake of it but to keep them informal. Quality over Quantity.

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