Startup Guides > How to Manage Your Digital Marketing Without Falling Behind

Many entrepreneurs and small business owners struggle with a perpetual to-do list for running their companies, whether managing a startup or an established business that is growing, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as more and more of your target audience is searching for and finding products and services on the internet. Marketing experts recommend employing a hearty dose of social media, blogging, local SEO (Search Engine Optimization), and review site management to grow your client/referral base.

With everything else you have to deal with, how can you stay on top of Facebook, Twitter, and Linkedin multiple times a week, not to mention a weekly blog, email campaigns, videos creation, and reputation management? If you recognize the value these activities will bring to your business, but don't have the resources to hire someone to help you with it, consider these 5 tips to make it work efficiently for you:


1. Search for Resources

The number of resources available to help businesses manage their digital marketing is growing as more automated services come on the scene all the time. For example, 40Billion specializes in the marketing and promotion of businesses by automatically broadcasting content to its large network of several million users across the most popular social networking sites - including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services like promoted posts and promoted company listings were created to enable entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads and hiring an army of marketers.

2. Prioritize Your Schedule

You are busy meeting the demands of your business and you probably know how difficult it is to manage. Schedule tasks which are important to you and your business and stick to them. You can schedule it any time you want, even late at night or early in the morning when fewer distractions are present.

3. Make Strategic Connections

Think about who you want to connect with before you go online and go right for them. Look for people, organizations, and industry leaders who you want to associate with and interact on their platforms. Like their Facebook pages, follow them on Twitter, request a connection on LinkedIn.

4. Pay attention to your time

The Internet can be a bit of a rabbit hole; its, easy to get sucked in and lose track of time. Before you know it an hour, or hours have past and the rest of your to-do list is falling behind. Limit yourself to 30 minutes each morning or evening to interact on all your platforms and stick with it. If you decide to write a blog, spend no more than 2 hours per week writing, editing, optimizing, and posting it.

5. Control your personal resources

Schedule your social media tasks at a time when you are not pressured about other demands, such as during lunch, before your work day begins, or in the evening while relaxing. Though it is a task that requires regular attention, digital marketing should be approached with the intention of building communities online.

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