So far the best strategy to increase traffic and sales is content marketing! To do this, you need to spend a lot of thought on your brand. What are you? Who are you? What do you know? Can you do something for me? Do you have any value you offer? What can I get in return? Why are they better off buying from you? These are questions that you must provide your visitors before even showing them your product or services. And this is called content marketing.