According to Google, 53% of mobile users will stop using website or app that is loading more than 3 seconds. That is why it is important to provide your users with the best user experience and make it possible to remove all bugs and errors while the page is loading. But, as a rule, users experience becomes much better if loading page contains some interesting design. Do you think that design of the page and loading speed have nothing in common? It turns out that it is a very important combination. So today we will pay attention to splash screen feature that is a graphical element you may require during new software development. Why do you need it and how it works? All answers you will find below.